Where Luxury Meets Hydration: Kor x W Amsterdam
Your favorite water bottle just checked into one of Amsterdam's most iconic hotels. Nestled beside Dam Square, where historic charm meets contemporary cool, the W Amsterdam isn't just a hotel – it's a vibe. And when it comes to vibes, we're all about matching energy. That's why we're beyond excited to announce our partnership with this urban oasis, a former telephone exchange building and bank turned luxury playground, bringing hydration goals to new heights (literally – have you seen their rooftop pool?).
A Match Made in Luxury Heaven
Some collaborations just make sense, like coffee and Monday mornings, or Amsterdam and incredible architecture. When you find a brand whose creative spirit matches your own, magic happens. That's exactly what we found in W Amsterdam – a bright blend of historic Dutch architecture wrapped in avant-garde design that speaks our language fluently. Like us, they believe style and substance aren't mutually exclusive; where we merge hydration with head-turning design, they blend luxury with legacy, proving that form and function can (and should) be best friends. Some might call it a perfect match. We call it two brands who never settled for ordinary when extraordinary was an option.
The Star of the Show
Enter the Melrose in Tofu – where sophistication meets hydration, ready to make its debut in W Amsterdam's VIP experience. Picture this: you're checking into your luxurious room, the city's skyline stretching before you, and there it is – your personal Kor Melrose, complete with a handwritten note (because we're fancy like that). It's not just a water bottle; it's your hydration companion for exploring Amsterdam's cobblestone streets and canal-side cafes.
Two Brands, One Design Language
Some partnerships just make sense on paper. Others make sense in design, and great design recognizes great design – it's just one of those universal truths. The world noticed when Melrose received its Good Design Award, celebrating the perfect balance of sustainability and style. And W Amsterdam? Crafted by the visionary Baranowitz + Kronenberg studio, has been collecting design accolades like they're going out of style, including nods from the International Design Awards. It's a match made in design heaven: two brands who know that every detail matters, from our highly polished Perfect Spout™ to their story-driven spaces. Both brands share a simple philosophy: extraordinary experiences deserve extraordinary design, and good design can make everyday moments feel extraordinary.
Sustainability Meets Style
Let's be real – saving the planet should look good. W Amsterdam's commitment to sustainable luxury perfectly aligns with our mission to make hydration not just sustainable, but straight-up stunning. Each VIP guest receiving a Melrose isn't just getting a premium hydration experience; they're joining a movement where style and sustainability coexist beautifully, making sustainability the ultimate luxury.
What's Next?
This is just the beginning of our Amsterdam adventure. Think of it as a pilot episode of your new favorite series – there's so much more to come. We're starting with our signature Melrose in Tofu, but stay tuned for potential customized versions that might just feature some W Amsterdam flair.
The Perfect Pour
Like all good things in life (think vintage wines and Amsterdam's sunset views), we're starting small but dreaming big. Each month, a select group of VIP guests will become part of this exclusive hydration experience. It's our way of saying "welkom" to the marriage of luxury hospitality and premium hydration.
Join the Journey
While we can't all check into W Amsterdam today, though wouldn't that be nice, we can raise our Melrose to this exciting new chapter. Here's to elevating hydration, one luxury stay at a time.
Proost!
