The simple act of expressing gratitude can open the door to kindness, helping us realize how connected we truly are.  Water Cycle is a global campaign, founded by KOR, to help this world experience gratitude for each other and in turn, express kindness.  

Through Water Cycle, participants anonymously give away a Watermark (our fancy term for what is a beautifully designed bookmark).  Each Watermark features a compliment and a unique hashtag code.  When you receive a Watermark, you can make use of it (as a bookmark), but before 7 days you're encouraged to pass it forward to someone who can be touched by your message. This ripple of kindness can continue without end, warming the heart of countless others - all made possible by one initial statement of gratitude.

Recipients are encouraged to post an image on Instagram using their unique hashtag, thus allowing all to track the journey of their Watermark and number of people its touched.  We believe drops of gratitude can ripple into an ocean of kindness.

Why KOR?

Since KOR launched in 2008, our mission has been to "celebrate and treasure" water. KOR puts water on a pedestal by creating the world's most beautiful and sustainable hydration products.  Our hydration and filtration products are designed to hydrate body and mind while making the world a better place  We're advocates for water and the life-giving role it provides.  Each of us is made from 60-70% water, and the water in us has traveled through all of life within the water cycle.  We're more connected than we realize.