Better Me, Better World
Eric
This phrase sums up what we wanted to make KOR all about — a brand that aligns ourselves in balance with our exterior environment. We’re inundated each day with missives to “be more green” or “sacrifice,” yet often the implied message of improving our world is that you must do with less. Less features, less material, less experience, less joy. There is a synergistic option where you can have both... a better you and a better world.
Paul
For me, this is the idea that through smart design and technology we can live more sustainable lives without giving up the things that matter to us as humans, such as such cost, convenience, comfort and aesthetics. It’s not a new idea. Sustainable practices and technologies like organic farming and rail travel have been around for many years. But we like to think of KOR as being in the vanguard of a new wave of innovation in this area. And as good design becomes green design, this will become the norm for all products and services.
Find Balance
Eric
I think most of us would like to “Find Balance” in our lives, yet it always seems an elusive finish line. The fact is, we are always out of balance, but if we can develop a good internal compass, we can always adjust back to center. Balance means different things to different people. To me, “Find Balance” reminds me I have two beautiful daughters and a wife that I’d rather be spending time with right now.
Paul
So simple, yet so powerful. In life, you’ve got to find the sweet spot or things go sour quickly. Balance between work, family and friends. Between the forest and the trees. Between soft and hard. Between flexibility and structure. Between today and tomorrow. Etc., etc!
Laugh Often
Eric
I can take myself and the world too seriously and seeing the words “Laugh Often” immediately loosens me up and think of the funny and optimistic side of life. In the end, the work we spin and the worry we endure are given too much weight. “Laugh Often” puts me at ease.
Paul
Laughter can change your entire mood, even your whole reality in an instant. It’s great to look up at my stone and be reminded of this. There’s almost nothing in life that’s so serious that you can’t laugh about it.
Never Settle
Eric
“Never Settle” is a constant reminder to go the extra step, especially when routine sets and I go on “auto-pilot” to take the path of least resistance. “Never Settle” reminds me of Michael Jordan and Lance Armstrong and the mental tenacity they brought to their game. “Never Settle” is the difference that makes a difference.
Paul
This is meaningful on so many levels for me. It applies to work, relationships, sports, everything. Of course you have to pick your battles, but there are some things you should never compromise on. I was probably thinking mostly about the company at the time we came up with this one. Launching a company is hard and there’s a lot of pressure to compromise. Seeing “Never Settle” on my Stone™ kept me going during some of those moments of doubt.
Now is the Time
Eric
Procrastination is my middle name. I think “Now is the Time” brings us back to the present moment and for me puts first things first.
Paul
This is very Zen for me. The present moment is all we have. You can’t control the future or change the past. Seeing that on my stone is a real wake up call. Get focused. Get into the now.