Behind the ONE
The ONE that started it all.
Excerpt from Eastman Innovation Lab:
How do you re-design something that has been around since the beginning of time? Better yet, why?
â€śWeâ€™re redesigning water by re-inventing the very way people carry and consume it,â€ť says Eric Barnes, founder of KOR and creator of the KOR ONE Hydration Vessel. â€śWe considered calling it a reusable water bottle but that doesnâ€™t come close to describing what weâ€™re attempting. For us, the vessel is the experience."
Made from Eastman Tritanâ„˘ copolyester, the sleek, crystal-like vessel was developed around KORâ€™s three brand pillars: design, health and sustainability. â€śItâ€™s clearly a high-design product,â€ť Barnes explains. â€śBut health and sustainability are equally important to our brand.â€ť
The health and sustainability pillars revolve around the benefits of hydration and a reusable product made from a tough, durable material manufactured without bisphenol-A (BPA). â€śWe can affect the biggest change by inspiring people to drink water from a reusable container and help mitigate the footprint of single-use bottles,â€ť Barnes says.
Wherever the KOR ONE vessel goes, itâ€™s almost certain to attract attention.