Behind the Vida
The first steel bottle with a threadless spout.
Steel reusable bottles are everywhere you look, but almost every one of them looks the same. Our KOR team decided we wouldn’t touch steel unless we had a passionate focus on how to create something truly unique and special. While we’ve always liked steel bottles for their durability and simplicity, we aren’t big fans of the overall hydration experience.
To begin, we quickly zeroed in on the shortcomings of steel bottles: design (we couldn’t name a steel bottle where design was a consideration), ergonomics (steel inherently doesn’t like to bend, causing every bottle we reviewed to abandon ergonomics), and taste and smell (we like to taste water, but you can’t help but taste and smell steel when putting your lips to steel).
The KOR Vida ultimately exceeded our expectations. By producing a threadless spout that could be secured onto the base of the Vida vessel, we were able to deliver the same incredible drinking experience one feels when first drinking from the KOR ONE. Made of BPA-free, recyclable polypropylene, the Vida spout lets you taste the freshness of water without leaving you with a lingering taste of “metal” in your mouth. Further, you don’t smell metal with every sip. And when you finish drinking, the Vida cap acts like an air-lock chamber to completely protect the spout.
At KOR, we acknowledge we tend to overthink things, but we feel strongly that our hydration vessels have to matter. Otherwise, what’s the point?