Behind the ONE
The ONE that started it all.
Excerpt from Eastman Innovation Lab:
How do you re-design something that has been around since the beginning of time? Better yet, why?
“We’re redesigning water by re-inventing the very way people carry and consume it,” says Eric Barnes, founder of KOR and creator of the KOR ONE Hydration Vessel. “We considered calling it a reusable water bottle but that doesn’t come close to describing what we’re attempting. For us, the vessel is the experience."
Made from Eastman Tritan™ copolyester, the sleek, crystal-like vessel was developed around KOR’s three brand pillars: design, health and sustainability. “It’s clearly a high-design product,” Barnes explains. “But health and sustainability are equally important to our brand.”
The health and sustainability pillars revolve around the benefits of hydration and a reusable product made from a tough, durable material manufactured without bisphenol-A (BPA). “We can affect the biggest change by inspiring people to drink water from a reusable container and help mitigate the footprint of single-use bottles,” Barnes says.
Wherever the KOR ONE vessel goes, it’s almost certain to attract attention.