KOR Water Strengthens Worldwide Presence, Adds Dave Hoskinson to Executive Team

Fountain Valley, California (July 6, 2011)

KOR Water, a lifestyle brand focused on design-driven, consumer hydration products, proudly announces the appointment of Dave Hoskinson as Vice President of Global Sales. In this newly established role, Hoskinson will be responsible for expanding KOR’s retail sales, distribution and fan base around the world. Launched in late 2008, the seminal KOR ONE Hydration Vessel, KOR has rapidly become an international brand with distribution and sales coverage in 21 countries across the globe. KOR has established itself as a leader in innovation, design and advocacy of sustainable hydration products as consumers seek to eliminate the use of bottled water. The addition of Hoskinson will help accelerate KOR’s domestic and international market growth.

Prior to joining KOR’s global team, Hoskinson spent many years developing, building and expanding companies like CROCS, Ray Ban, Bolle and Briko. “The world did not need another shoe. However, at CROCS, we proved that an innovative, value-driven, original product with numerous features and benefits had a home,” said Hoskinson. “In the same regard, KOR Water is spot on.”

Hoskinson was the first employee at CROCS as the Director of Key Account Sales. He grew the national sales from $3M in 2005 to $27M in 2010. He has broad experience in both entrepreneurship and sales from years as National Sale Manager for Bolle, Western U.S. Sales Manager for Ray Ban and Director of Sales for both CROCS and Briko. He now joins KOR Water as a “hired gun” to hit the market hard.

“KOR Water is a part of a very crowded market,” said Hoskinson. “But their constant thirst for new design, uniqueness and innovation is what sets them apart and ahead of the pack. The KOR vessels have soul, and I like that.”

“We’re thrilled to have Dave on our team,” said Eric Barnes, co-founder and CEO of KOR Water. “He offers a unique mix of drive, creativity and executive management experience. Now that KOR has grown into a global business, we believe Dave can help take the brand to the next level.”

KOR Water has taken its business worldwide, spreading water advocacy with every sip in 21 countries, including markets in Australia, UK, Western Europe, China, Singapore, Canada, and South Africa.

“We will continue to look into strategic channels to help KOR spread its product and advocacy,” said Hoskinson. “A global shift is happening and KOR is at the forefront of personal change and hydration.”

Hoskinson begins his water crusade with KOR Water in July 2011.